Search Engine Marketing and Social Search
In many ways, Google has become the de facto navigation system for the web. Especially with the launch of the Chrome browser, and extension in the Android operating system, Google and its core approach to search technology has become an integral part of the Internet for almost every user. Understanding how the different algorithms work, and understanding how people use search, can be vital to connecting your brand with an interested, engaged, and pre-qualified audience.This applies across paid and organic options, and as search protocols are included, adapted, and implemented across social channels and other engagement platforms, the core knowledge we bring to SEM is now even more important to connecting with the audience across multiple touchpoints.
Example of a search for Plastic Ultrasonic Welding TechnologyView an example of my approach to search keyword research and implementing search strategy for an ultrasonic welding technology company.
